Latest Posts

Random thoughts about sound and vision.

Benson & Hedges - "Iguana" cinema advert (1979)

In the Alien comments below, I recall a particularly striking Benson & Hedges advert that showed before the film way back in 1979.

One quick YouTube search later and here it is:

Directed by Hugh Hudson and scored by Godley & Creme, it's a terrific piece of '70s marketing. I particularly like how they tie the cinema ad to the billboard campaign at the end.